Drum Circles Are Becoming an Increasingly Popular Tool for Innovative Companies
Saugus, Mass., Dec. 17, 2014 – C-4 Analytics has had plenty of reasons to be upbeat lately, thanks to its impressive growth and recognition for employee appeal. On Wednesday, December 17, the digital marketing agency continued to drum up success, enlisting the help of Roman Music Therapy Services to organize a drum circle for its employees.
Drum circles are a modern application of an ancient practice. They are comprised of groups of people who drum and create rhythm together to achieve more than music. Group cohesion and synergy, as well as stress reduction and enhanced wellbeing for individual participants, are common objectives. These effects are achieved by the power of music and rhythm, as well as the democratic nature of drum circles. Each player is a vital part in the emergent sound and, as legendary drummer Mickey Hart puts it, “a new voice, a collective voice, emerges from the group as they drum together.”
Meredith Pizzi, executive director of Roman Music Therapy Services, along with colleagues Steven Clarke and Sarah Tree, board-certified music therapists, facilitated the drum circle for the employees of C-4 Analytics. This was the second such occasion held for the digital marketing agency headquartered in Saugus, Massachusetts.
Named by the National Association for Business Resources as a 2014 National Best and Brightest Companies to Work For™, C-4 Analytics has clearly fostered a culture that employees are happy and productive in. It is no surprise, then, that C-4 Analytics uses drum circles as one way to empower individual contributors and teams.
Not yet a mainstream employee enrichment tactic, drum circles are beginning to gain traction for early adopters as a fun way to build community and enhance wellbeing and group impact. Offered in a variety of settings, this practice is gaining some popularity, more recently as a catalyst for businesses to harness the team and promote collaborative creativity.
About C-4 Analytics, LLC
Headquartered in Saugus, Mass., C-4 Analytics is a top-10 company on Deloitte’s 2014 Technology Fast 500, a fastest-growing private company on the Inc. 5000, a certified Google Partner and the first agency to bring accountability to online marketing with a thoughtful, measurable approach to services like search-engine marketing, paid-search management, online-reputation management, behavioral retargeting and social-media campaigns. C-4 Analytics delivers real, measurable results to its clients by using analytics to identify and track customer-acquisition channels — and the related costs — so that they can determine which marketing streams are most profitable. Find C-4 Analytics online at www.c-4analytics.com, on Google+ and on LinkedIn. They can also be reached by phone at 617-250-8888.
About Roman Music Therapy Services, LLC
Roman Music Therapy Services, LLC is a leading music therapy business in Massachusetts, offering individual and group music therapy as well as music programming for early childhood development and adult enrichment. Founded and led by entrepreneur, thought leader, board-certified music therapist, and LEND Fellow, Meredith Pizzi, Roman Music Therapy Services exists to expand the reach of music making to all spheres of society. “Using music to unlock closed doors, exposing potential, possibilities and opportunities,” Roman Music Therapy is bringing the power of music to a growing number of families, communities, and businesses. To learn more about Roman Music Therapy, visit https://romanmusictherapy.com, call 781-224-3300, or email help@romanmusictherapy.com.
ay 17th, Roman Music Therapy Services had the opportunity to host members of the 
g drumming session can reduce stress significantly, is an aerobic exercise, and increases brain function, and that’s not all! Drumming also helps build community and creates a mind/body connectedness. While some of our Chamber participants seemed hesitant and self-conscious at first, it didn’t take long for everyone to loosen up and find their own beat!